Digital Marketing Archives - Publishing

24JulJuly 24, 2020

Website Design & Development- Domain & Server

Web, App, Website, Types of Website, and Whom to Hire? First of all, you must note that the difference between web and website; that is when somebody tells you about ‘web’ it will refer to anything that runs or is available on the internet, maybe a website or app or software, etc. unlike a website. Now, let me define the difference between web design and web development, web design basically deals with the designing or graphics part while web development deals with...

By Editor Mage OrangeDigital MarketingWebsite Development0 Comments

24JulJuly 24, 2020

Amazon Advertising- the Concept & Scope

Amazon Advertising is definitely going to be incredible with Amazon being the biggest e-commerce player globally and across many nations. Initially, it was an e-commerce store but later it converted to a marketplace. [An e-commerce store has one or a few businesses in a partnership that run the store; on the contrary, an e-commerce marketplace enables sellers to open an account, list, and sell their products while the store charges a commission on every product sold]. Amazon allows internal ads...

By Editor Mage OrangeDigital Marketing, E-Book Conversion, Publishing0 Comments

24JulJuly 24, 2020

Google Paid Search Result is BETTER than SEO!

Alternative to Google Search Result Marketing SEO is an alternative to Google Search result marketing. SEO or Search Engine Optimization is a mechanism using which a web page can be made to appear on the first page in Search Results when a user searches for some specific keywords. The SEO Mechanism uses a set of rules that make a webpage appear on the first page; some of these are: # Search Engine, friendly content. # The website must be fast and responsive to different...

By Editor Mage OrangeDigital Marketing, E-Book Conversion0 Comments

24JulJuly 24, 2020

Google Paid Search Result Ad, Display Ads & YouTube Ads

Google Paid Search Result can make your ad appear on the top positions in Google search when a user searches for the keywords which are configured in the ad campaign. While using this type of advertisement, it is wise to place the links to different sections or categories on your website using the ad extension option. [Search result marketing can be used on all search engines like Google, Yahoo, Bing, etc. but as Google is the most widely used search engine,...

By Editor Mage OrangeDigital Marketing0 Comments

24JulJuly 24, 2020

Social Media Marketing- an Overview

Social Media Marketing or Campaigning specifically on Facebook, Instagram, and Twitter can be highly beneficial for a Brand or an Author. Social media ads are specially targeted towards awareness and building an audience circle; however, they may also be used to target an ‘increase in sales,’ but this will be achieved over time with awareness. During the start of a Social Media advertisement campaign, there may be a spike in sales, but this will be short-lived, and later sales will be...

By Editor Mage OrangeDigital Marketing0 Comments

Different Types of Digital Marketing- Mage Orange B01

23JulJuly 23, 2020

Digital Marketing Types & All that it Includes

There are many types of digital marketing, but when we say 'digital marketing,' the first thing that comes to mind is Facebook advertisement and then YouTube and Google Ads. As we speak, the digital or to be precise online marketing sector covers a big niche comprising of social media, search media, blogs, websites, e-commerce sites, music, and video channels and all others to come. Each of these sections again includes numerous platforms. The social media significantly refers to Facebook, Twitter, Instagram,...

By Editor Mage OrangeDigital Marketing0 Comments

Mage Orange Effective Digital Marketing Banner B01

22JulJuly 22, 2020

Effective Digital Marketing Solution & Understanding the Issues

Effective digital marketing requires an excellent strategy not to stagnate but with timely improvisation. During the days of traditional marketing, planning and strategy were 'golden biscuits' that only the elite class of business owners could afford. Indeed only a few special consultant groups whose charges are sky-high are capable of such strategic planning. Thus, the midstream business class executed their marketing campaigns with the least strategy or planning, if any. It, though weakens the real potential of the advertisement campaign, the...

By Editor Mage OrangeDigital MarketingDigital Marketing Planning, Digital Marketing Strategy, Digital Marketing Vs Traditional Marketing0 Comments

Mage Orange Digital Planning Banner B01- Medium

22JulJuly 22, 2020

Digital Marketing Planning & Strategy Development

Traditional marketing may yield accelerated results with strategy and planning but would do fine without them. However, in the case of digital marketing, strategy and planning are an integral part; and without them, we cannot obtain proper results. A. Digital Marketing Planning & Strategy w.r.t Bid Type, Target Type, and Filters Both social media advertisements and search result advertisements (such as Google paid search ads), provides different options for the bid type, target type, and use of filters. Now, what are different bid...

By Editor Mage OrangeDigital MarketingDigital Marketing Planning, Digital Marketing Strategy0 Comments