Digital Marketing Types & All that it Includes

There are many types of digital marketing, but when we say ‘digital marketing,’ the first thing that comes to mind is Facebook advertisement and then YouTube and Google Ads. As we speak, the digital or to be precise online marketing sector covers a big niche comprising of social media, search media, blogs, websites, e-commerce sites,  music, and video channels and all others to come. Each of these sections again includes numerous platforms.

The social media significantly refers to Facebook, Twitter, Instagram, LinkedIn, Pinterest, Reddit, Tumblr, WhatsApp, Snapchat, Viber, VK, etc. The search network comprises mainly of three major players Bing by Microsoft, Google Search, and Yahoo Search. Music and Video streaming channels include Netflix, Amazon Prime, Disney Plus, HBO, Spotify, etc. In the e-commerce segment, there might be many regional players, but the most significant global stores are Amazon, Alibaba, Rakuten, and eBay.

While many of the platforms among the different categories of digital marketing discussed above may not allow 3rd party advertising, most of them do. Now, among the platforms that I have reviewed, you may not have heard about some of them. This list will increase from time to time. However, it does not matter because, for the explanation, we can be concerned about popular ones for the time being.

The Most Popular Digital Marketing Types

a. Social Media Advertisement [Twitter, Facebook, Instagram, LinkedIn, Pinterest]

b. Paid Search Result [Google Search, Bing Search, Yahoo Search]*

c. Google Display Ads [stickers and banners across- websites and apps via Google]types of digital marketing

d. Ads on E-commerce Websites [Amazon, eBay, Etsy, etc.]

e. Ads on Online Video Channels. [Netflix, Hotstar, etc.]

*Among all the types of digital marketing, Google Paid Search Result Advertisement conducted with proper keyword planning seems to yield direct outcomes.

Advantages of Digital Marketing

• Ten times potential over flyers and brochures.
• Ten times potential and hassle-free than hoarding.
• Costs 50% less than newspaper and television channel ads.
• Costs 50% less as compared to hoarding advertisements.
• All the various types of digital marketing are easy to distribute.
• The target region can be limited to the national or regional level or run worldwide or in specific nations or regions.
• Cost-effective solutions.

As I speak about the different categories of digital marketing, I have only included paid marketing in my discussion. Actually, as a concept, any organic method, the most popular being social sharing, is not digital marketing at all.

The Most Effective Digital Marketing Channels amongst All the Types of Digital Marketing

• Facebook and Instagram Advertisement
• Twitter Advertisement
• LinkedIn Advertisement
• Google Paid Search Result
• Google Display Network Advertisement
• YouTube Advertisement
• Amazon Advertising

Apart from the types of digital marketing discussed, there is Content-Based Marketing, which is an intermediate between digital marketing and SEO.

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