Google Paid Search Result Ad, Display Ads & YouTube Ads
Google Paid Search Result can make your ad appear on the top positions in Google search when a user searches for the keywords which are configured in the ad campaign. While using this type of advertisement, it is wise to place the links to different sections or categories on your website using the ad extension option.
[Search result marketing can be used on all search engines like Google, Yahoo, Bing, etc. but as Google is the most widely used search engine, we recommend only Google.]
As Google search results are seen by the people searching for the specific thing they are looking for and thus this type of campaigns are served to the right kind of people omitting the necessity to display the ads to a larger section of people most of whom may not be looking for- that product or that product at that particular time.
It can be presumed that appearing in the top results can drive more sales provided the presentation of the features and details are perfect at your website, and competitive pricing is offered.
Comments
Google paid search advertisements are normally charged on a per-click basis. There is an option to pay based on impressions (generally per 1000 impressions) as well. The charge per click is moderate, and thus Google Paid search proves to be the best advertisement strategy for generating direct sales. However, the keywords must be adequately planned and improvised from time to time to minimize useless clicks.
Note: Social Media and Google Advertisement, when configured for a per-click or per lead-based budget strategy, will also be charged a specific amount for impressions. However, in this advertising budget strategy, this amount may be minimal in most cases.
For an impression-based budget strategy, there is no charge on clicks/ leads.
Google Display Network Advertisement
Ads on the Google display network appear as banner and sticker ads on websites that are on the Google Display Network and YouTube as YouTube is in the Google Network. This type of advertisement serves the right choice for driving sales as well as awareness at a moderate price. However, sometimes these ads, when shown repeatedly or on a website with a poor design, may seem unpleasant.
YouTube Video Commercial
Video commercial on YouTube serves as a standard choice for creating awareness. Direct sale is less expected with the price being on the high end; however, these video commercials catch the hype very soon and increases brand value.
Final Comments: When the target is direct sales, Google paid search as well as Amazon advertising provides better results. YouTube video advertising offers product and brand awareness in a very hyped sense.
© 2020, Mage Orange Publication.
Copyright reserved with the respective authors, co-authors & contributors. All ‘Publishing Rights’ reserved with ‘Mage Orange Publication & Technologies.’
The above content is an ‘extract’ from the ‘Mage Orange Publishing & Digital Marketing Magazine 2020.’ Any part of this article cannot be published, reproduced, or copied in any form whatsoever, without the permission of the publisher.
