Google Paid Search Result is BETTER than SEO!
Alternative to Google Search Result Marketing
SEO is an alternative to Google Search result marketing. SEO or Search Engine Optimization is a mechanism using which a web page can be made to appear on the first page in Search Results when a user searches for some specific keywords.
The SEO Mechanism uses a set of rules that make a webpage appear on the first page; some of these are:
# Search Engine, friendly content.
# The website must be fast and responsive to different screen sizes.
# The images must be optimized for size and load time.
# The URL must be friendly and straightforward.
# Title Tags and Meta Description and Keywords (these are entered at the coding level or backend of the website) must be described.
# The data must be structured i.e., the head, title, body, scripts tags must be used/adequately used. (these are entered at the coding level or backend of the website).
# Breadcrumbs must be used (these are rows of links to the previous pages or other categories on the top of the webpage).
# A properly configured navigation menu must be used.
# Anchor Links and Hyperlinks must be wisely used.
# Https must be used in the URL.
# The website must have an XML Sitemap, which is a road map to all the pages. This tells the Search Engine Robots that index the site from time to time about which pages to crawl to or about the relevant pages.
Among the above steps, the most elaborate is writing SEO friendly content for a page on your website. A standard Keyword Density has to be mentioned; i.e., the number of times a keyword can appear in the description cannot be too high or low and has to be standard. The contents must be updated from time to time. The number of times a keyword should appear in italics, bold, in the paragraph must be according to the standards. There are other rules, as well. If a page is targeted for multiple keywords, these rules will apply to all the keywords.
Why is Google Paid Search Result BETTER than SEO?
It is very tough to get ‘up to the mark’ all or to be precise most of the factors required by Google to make your page rank higher; it is an elaborate process. So, many people who can spend a considerable amount of money hire professionals to get their website SEO optimized not once but again and again.
After the elaborated process of getting your website SEO optimized, your website or webpages may not even appear on the first page in Google search. This might be due to a lesser number of visits after the optimization, or the competing websites may be better configured with better SEO optimized content. It becomes more apparent when many sites are delivering the same products or services or materials as yours, whatever their quality, maybe?
Comments :: SEO is Good but it is TOO HEAVY!
Google paid search will put your ‘search result ads’ on the top depending upon the bid and budget irrespective of the SEO. It saves time and money in experimenting with SEO. If your website is based on content and articles without any direct mode of income, then you have no option but to go for SEO. But if your website serves products or services or contents as products or subscriptions, Google Paid Search Result Ads will be a better option in the initial and mid-stages and the later stages when your business has grown. You can spend, and you may go with both or continue with higher investment into the paid search ads.
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