Mage Orange Blog- A guide to Digital Marketing & E-Book Publishing

04SepSeptember 4, 2020

Digital & Offset Printing- An Overview

When we talk about print publishing, there are two important types of printing involved they are digital print and offset print. In Laymen terms, digital printing is used for lower quantities while offset printing for bulk printing usually above thousand. In offset printing, the cost per piece/ book is much lower. Print on Demand books are printed using Digital Printing by all Publishers. The cost of digital printing is abruptly high. Digital Printing In this type of printing, the text or...

By Editor Mage OrangePublishingPrint Publishing0 Comments

21AugAugust 21, 2020

Publishing Rights, Distribution Rights, Copyright & the Public Domain

The Publishing Process & Different RIGHTS If you are an author and wish to get your book published, you must know about specific types of rights. These are Copyright, Publishing Rights, Distribution Rights, and Marketing Rights. As the creator, you possess the copyright. However, if you involve an artist or a co-writer or any contributor, you may share the credits with them. But this is subject to the type of negotiation and agreement you have done with the contributors. Thus, you can...

By Editor Mage OrangePublishing0 Comments

How to Write a Good Content for an Article or a Non-Fiction Book- Main

10AugAugust 10, 2020

Writing a Good Content or Article or a Non-Fiction Book

Writing a good article or content is directly linked to the reputation of the author and indirectly to that of the publisher. As a responsible writer, one must adhere to some essential criteria, which I shall discuss in this article. Compilation of Data Creating the Outline Before starting, what you need to have is a list of headlines that will give you an idea about what information to include. You can browse a couple of websites across the internet to justify what is...

By Editor Mage OrangePublishing0 Comments

24JulJuly 24, 2020

Website Design & Development- Domain & Server

Web, App, Website, Types of Website, and Whom to Hire? First of all, you must note that the difference between web and website; that is when somebody tells you about ‘web’ it will refer to anything that runs or is available on the internet, maybe a website or app or software, etc. unlike a website. Now, let me define the difference between web design and web development, web design basically deals with the designing or graphics part while web development deals with...

By Editor Mage OrangeDigital MarketingWebsite Development0 Comments

24JulJuly 24, 2020

Kindle Publishing or Kindle Direct Publishing (KDP)- a Short Evaluation [Article Last Update: December 2022]

Kindle Publishing or Kindle Direct Publishing (KDP) is primarily an E-Book Platform Service launched by Amazon in 2007. The eBooks published on Amazon Kindle appear on the amazon website(s)/ marketplace(s) for sale as Kindle eBooks and after purchase customers read them on their phone or tablet or desktop provided they have downloaded the free Kindle app. Kindle eBooks purchased on an Amazon website get automatically synchronized and downloaded to the Kindle application when logged in with the same ID. In addition...

By Editor Mage OrangeE-Book Conversion, Publishing0 Comments

24JulJuly 24, 2020

eBook Formats- All about Print Books & E-Books

While there may be different ebook formats, let me recapitulate that Books can be Print Books or E-Books. Print books are available in physical printed form and may be in paperback (with a soft cover pager) or hardcover. On the other hand e-books or digital books are available in digital format which can be played or viewed on electronic devices like cellphones, tablets, laptops, personal computers, e-readers e.t.c. E-books may be further of the open type format such as pdf or epub...

By Editor Mage OrangeE-Book Conversion, Publishing0 Comments

24JulJuly 24, 2020

Amazon Advertising- the Concept & Scope

Amazon Advertising is definitely going to be incredible with Amazon being the biggest e-commerce player globally and across many nations. Initially, it was an e-commerce store but later it converted to a marketplace. [An e-commerce store has one or a few businesses in a partnership that run the store; on the contrary, an e-commerce marketplace enables sellers to open an account, list, and sell their products while the store charges a commission on every product sold]. Amazon allows internal ads...

By Editor Mage OrangeDigital Marketing, E-Book Conversion, Publishing0 Comments

24JulJuly 24, 2020

Google Paid Search Result is BETTER than SEO!

Alternative to Google Search Result Marketing SEO is an alternative to Google Search result marketing. SEO or Search Engine Optimization is a mechanism using which a web page can be made to appear on the first page in Search Results when a user searches for some specific keywords. The SEO Mechanism uses a set of rules that make a webpage appear on the first page; some of these are: # Search Engine, friendly content. # The website must be fast and responsive to different...

By Editor Mage OrangeDigital Marketing, E-Book Conversion0 Comments

24JulJuly 24, 2020

Google Paid Search Result Ad, Display Ads & YouTube Ads

Google Paid Search Result can make your ad appear on the top positions in Google search when a user searches for the keywords which are configured in the ad campaign. While using this type of advertisement, it is wise to place the links to different sections or categories on your website using the ad extension option. [Search result marketing can be used on all search engines like Google, Yahoo, Bing, etc. but as Google is the most widely used search engine,...

By Editor Mage OrangeDigital Marketing0 Comments

24JulJuly 24, 2020

Social Media Marketing- an Overview

Social Media Marketing or Campaigning specifically on Facebook, Instagram, and Twitter can be highly beneficial for a Brand or an Author. Social media ads are specially targeted towards awareness and building an audience circle; however, they may also be used to target an ‘increase in sales,’ but this will be achieved over time with awareness. During the start of a Social Media advertisement campaign, there may be a spike in sales, but this will be short-lived, and later sales will be...

By Editor Mage OrangeDigital Marketing0 Comments